8 Things You Need to Do With Your Logo in 2025

Your logo is more than just a pretty symbol — it’s the face of your brand, the first thing people see, and often the image they remember most. A powerful logo builds trust, makes you look professional, and tells your audience what you’re about — often in just a few seconds. But creating a great logo is only the beginning. Once you have your logo, what you do with it can make or break your brand presence. Whether you’re launching a new business or rebranding an existing one, here are 8 essential things you need to do with your logo to make sure it works for you — not against you.

1. Save It in Multiple File Formats (Properly)

Your logo isn’t just going to live in one place — it’ll be on business cards, websites, social media, shirts, signs, and maybe even product packaging. Each of those uses requires different file types.

Key Logo File Types to Save:

• SVG (Scalable Vector Graphics): Ideal for web use and never pixelates

• EPS or AI (Adobe Illustrator): Editable, scalable source files for professional printing or design

• PNG: Transparent background, best for digital use

• JPG: Compressed file, good for email or website use when a transparent background isn’t needed

• PDF: Great for sending to printers and vendors

Pro tip: Keep a folder with organized subfolders like “For Web,” “For Print,” “Black & White,” and “Logo Variations.”

2. Create Multiple Variations of Your Logo

A single logo version won't work in every situation. To make your brand flexible and polished, you need a logo system, not just one design.

Types of Logo Variations You Should Have:

1. Primary Logo: The full version with your brand name and icon

2. Secondary Logo: A stacked or horizontal version for different layouts

3. Icon or Submark: A simplified symbol or initials for small spaces (like favicons or profile pictures)

4. Wordmark Only: Just the business name in the brand font

5. Black & White Versions: For one-color printing or minimalist designs

By using the right version for each space, you keep your brand looking clean and intentional, not squeezed or awkward.

3. Add It to Your Website Immediately

Your logo should live in the top left corner of your website — it’s where users instinctively look for it. But it shouldn’t just exist there — it should enhance your brand across your site.

Tips for Logo Placement on Your Website:

1. Make sure it's clickable (linking to your homepage)

2. Ensure it scales for mobile responsiveness

3. Include your favicon (small icon in browser tabs)

4. Use it in your footer for consistency

And don’t forget: your logo should look crisp on both light and dark backgrounds, so keep versions handy to suit both.

4. Incorporate It Into Your Social Media Profiles

Your social media presence should be instantly recognizable — even in a sea of scrolling. That starts with your logo.

Where to Use Your Logo on Social:

1. Profile picture: Use your icon/submark or simplified version

2. Cover/banner images: Add your full logo alongside your brand message

3. Post templates: Brand your graphics to keep a cohesive feed

4. Watermarks: Protect your content and promote your brand

Consistency across platforms like Instagram, Facebook, LinkedIn, and YouTube makes your brand look trustworthy and professional.

5. Print It On Branded Materials

Physical materials still make a powerful impact — especially if you’re running a service-based or local business. Your logo should be front and center on everything from packaging to promo materials.

Branded Materials to Consider:

• Business cards

• Flyers, brochures, and signs

• Uniforms or team apparel

• Stickers or packaging

• Invoices, proposals, and letterhead

This not only reinforces your brand identity but also helps your audience associate your visual presence with professionalism and reliability.

6. Integrate It into Your Email Signature

Your email signature is a branding opportunity that often goes overlooked. It’s a perfect place to showcase your logo and subtly reinforce your identity with every message you send.

What a Branded Email Signature Can Include:

1. Your logo (small, left-aligned works best)

2. Name, title, contact info

3. Website or scheduling link

4. Social media icons

5. Tagline or mission

A clean, branded email signature shows attention to detail and helps build trust — especially in client communications.

7. Use It in Your Brand Guidelines

Brand guidelines (also known as a style guide) are essential for maintaining visual consistency — especially as your team grows or you start working with outside vendors and designers.

What to Include in Your Logo Section:

1. Proper logo usage (dos & don’ts)

2. Minimum sizing and padding rules

3. Color versions (full color, black, white)

4. Background rules (when to use which version)

5. File format references

Having brand guidelines ensures your logo always looks intentional and never gets stretched, squished, or placed awkwardly. If you ever hire a designer, print shop, or social media manager — these guidelines are gold.

8. Protect Your Logo (and Brand Identity)

If you’ve invested in a unique logo, it’s worth protecting. While it won’t stop copycats completely, securing legal protection can give you peace of mind and ownership rights.

Steps to Protect Your Logo:

1. Trademark It: File a trademark with the U.S. Patent and Trademark Office (USPTO) or relevant authority in your country

2. Keep proof of creation: Save dated files, design drafts, or invoices from your designer

3. Avoid using free logo generators: These rarely offer unique or copyright-safe designs

4. Trademarking your logo protects your brand from impersonators and sets the foundation for future growth.

Bonus Tip: Make Sure Your Logo Reflects Your Brand Personality

Even after all the technical steps, remember this: your logo is a visual ambassador of your brand. It should reflect your values, personality, and promise.

Ask yourself:

1. Does it feel bold, minimal, fun, or professional?

2. Does it attract the kind of clients or customers you want?

3. Would someone remember it after seeing it once?

If the answer is yes — you’re on the right track.

A logo alone won’t build your brand — but how you use your logo will. By saving it correctly, applying it consistently, and building brand assets around it, you turn your logo into a powerful branding tool. It becomes the anchor of your visual identity — something people recognize, remember, and trust.

Whether you’re starting from scratch or refreshing an old design, I create bold, strategic, and high-converting logos that do more than just look pretty — they move people to take action. Contact Us if you need a logo designed.

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